Tuesday, December 23, 2014

Open Letter to an Old Friend

You used to be "too good to be true!" We loved you and looked forward to hearing from you every time the mailman came down the sidewalk.


We don't blame you for shifting your attention to streaming. Many of us did that too and were glad that you were out in front on that.

But here's the thing:

I won't be renewing my account. You often don't have the movies that I want to see available for streaming. You don't have a way (any more) for me to search to determine whether the movies I want are in your catalog unless I have an active account.

And the recent articles (here, and here) about how your management has somehow decided that because 20% of people don't mind spoilers, and many of the rest of us will (sometimes reluctantly) watch a series even after you deliver a spoiler -- makes me wonder if your decision makers actually studied basic statistics and marketing implications of customer satisfaction during college.

The waters are beginning to be infested with hungry media delivery players, and where Netflix once had a beautiful edge from being an earlier player, it looks instead like you're not getting the clue from the marketplace.  Shape up, or watch the others pass you by!

In the meantime, if you mend your ways, be sure and let me know. I'd love for us to be friends again.