Wednesday, December 14, 2011

Who is this about, anyway?

One of my most long-established pet peeves about web content, and presentation of information on the web is what I call Header Fluff.

Early browsers were often plagued with this unsightly condition. But even if browsers have grown somewhat free of this heartbreaking life challenge, content designers can still succumb to it for their individual efforts.

Here's a page we encountered recently.

The news story is in there somewhere. Even with a generous definition of other parts of this page as useful content, the total proportion of meat is around 15% here I think.

I want this publication to succeed, and I hope they wake up to the imperative that they lead with content.