So Were You Going to Keep THIS a Secret Too

Get ready for the next wave of privacy alarm over the launch of a Facebook/Ticketmaster alliance that will allow Ticketmaster customers to see who among their friends is already going to a concert or event.

The technology alliance will appear on the Ticketmaster website and allow customers to look at a map of the venue, complete with pips that show which of your Facebook friends have already purchased tickets (provided they opted to share the information).

The article in Fast Company describes the technology in greater detail. But rest assured that there will now be much hue and cry about the possible violation of privacy that this advance presents.

Your Silly Little Idea

Having lived in Silicon Valley for over a dozen years now, I've been the guest at an absurd little ego-drama on countless occasions.

The way it goes is that a friend has you over for dinner and can't wait to tell you about their new venture (partnership/tech startup/innovation) so they ask you if you'll sign a non-disclosure agreement to protect their new company. (The company by the way, usually has no DBA, no EID, no employees or money -- in fact it exists mostly as a chain of emails between friends and a few scribbled notes from a meeting at Barefoot Coffee Roasters. Oh yeah! And of course there IS that folder filled with DBAs signed by friends and family.)

Once the prophylactic paperwork is in order, you are served single malt scotch and appetizers as you are regaled with the details of the new venture. It turns out -- are you kidding me...

I'm not moving, I'm expanding my home...

...you're going to see the messages come more rapidly. People will say, I'm moving to Google+, goodbye Facebook. Or, I'm giving up Twitter and moving to use only Facebook.

It's like you have to renounce your citizenship in a country to speak the language in another!

Look, here's the thing...

There Can Be Only One! No, Really?

You know, I loved the original Highlander movie. Without having an expectation for it, the story and performances surprised and entertained me.  But it has left our culture with a sensibility that is silly and often destructive. It really stems from that stupid mantra, "There Can Be Only One."

It's endemic here in Silicon Valley, and underscores most of the conversations we hold about technology. We see the evidence in the debate over Google+ and how it will or won't kill [Twitter/Facebook/Free Will] -- pick one or more.

I mean, c'mon...

Plus It's Just Fun

By now, everyone is either talking about Google Plus, or they're talking about why they're not going to use it. When you see articles in the daily paper about a social networking technology, it's reached adoption to the extent that you may want to pay attention.

Readers here will recall that I've been a proponent of most responsible social networking platforms as they've begun to get traction. (Responsible in this case means they prevent abusive behavior by polluters to the extent that they are able to predict it, and they offer privacy options to participants that empower selective sharing.)

So it should be no surprise...

What Matters in the Social Media Fabric

...at last we're starting to have some credible choices in the realm of Social Media. Prior to the release of Google Plus, there were three platforms that merit time and attention. (Facebook, Twitter, and LinkedIn)

Google's attempt at a well-integrated alternative to Twitter (Google Buzz) didn't really catch hold. To put that in perspective, consider that I follow about 2000 accounts on Twitter, and I get new updates roughly every few seconds concerning what's on their mind.  (This leads me to a great deal of my valuable reading each day.)  Probably about 250 of the Twitter accounts I follow generate regular content.

On Facebook, I have about 700 friends and again I get news from that population every minute or so -- probably about 75-100 of those accounts generate content regularly.

On Google Buzz in contrast, I believe that the same three people show up in most of the updates -- and each of those is actually updating Twitter and I'm seeing it in Buzz.

So what's different about Google Plus, and why is it likely to change the game?

Is it Still A Phone

I've been talking lately like even the cell phone is headed for obsolescence. I certainly find that mine is far less valuable to me than it was a couple of years ago.

But in place of the cell phone, we've seen the emergence of a device we might at last accurately call the Palm Top.  Modern road warriors depend heavily upon a the presence of a personalized, conveniently palm-sized device that once served the primary purpose of allowing us to speak with others as if by telephone.

Does that seem an odd way to say it? Well the truth is that many conversations today take place over a variety of networks not originally designed to support telephony. And the systems that were designed for telephony are becoming irrelevant because of their over-specialized and calcified nature.

The demands of the marketplace move so quickly now that expensive infrastructure cannot be deployed and responsibly abandoned swiftly enough to keep up.

If you have an iPhone or an Android phone, think about the things you do with it and consider what percentage of that is actually what we might have called telephony.

Most recently, the emergence of NFC (Near Field Communication) allows your phone to replace your credit cards, and now even your car keys. (http://solsie.com/2011/06/smartphone-ditches-car-keys/)

In a gift box recently, I found a foam rubber replica of an avocado. Actually it was a half-avocado with the pit still in place. As I held it in my hand with the pit facing up, the fit was perfect, and I could imagine a future device (future as in next month) shaped like this to replace my new smartphone. The 'pit' could become a not-trackball that detected the gestures of my thumb, the side of the device could allow for chorded presses of my fingers to control the signals the device would send to the world around me.

Okay, so it's a pipe dream (or in this case a yummy food dream), but can anyone really predict what imaginative, innovative mutation the phone will take on next?

Can you?