There is a great deal of value available to us at Facebook and from what people tell me, most of us are leaving the money on the table.
Here's what I mean. Facebook is more than just a cheerful little place to see our friends' baby pictures.
It's actually a vigorous marketplace and news source. But you won't get that experience by simply logging in, and scrolling down the default news stream. Where you get the power is when you start reading what you want, and when you add meaning to your social media graph.
Don't worry, you don't have to dredge up your recollection of Boolean Algebra to do this. There are some very simple (and logical) actions you can take to make your social media graph more accurate and useful. There are also some simple actions you can take that get you to the pot of gold hiding in the Facebook update stream.
Let's talk about how to get there with Facebook.