My friend asked me the other day, "what do you think will be the next big social media influence? I'm hoping to find the next Facebook before it gets big."
After more consideration, I thought that the question we should be asking ourselves is how well we use the networks we already inhabit. You see, the well established networks (LinkedIn, Facebook, Twitter, and Google+ -- all of which have well over 100 million subscribers) are vital to business and media communication strategies. If we fail to use these tools well, then seeking out the 'next hot platform' will not work any better. The endeavor simply dooms us to being participants in the "Red Queen's Race."
Vital questions to ask are: