Tuesday, January 11, 2011

Does it need one?

Our generally trustworthy friend reports that having and using an HTC Evo for work has left him feeling that it's not the right phone for him. The complaint is lack of a full qwerty keyboard.

I can sympathize. I would tend to miss one too. But this friend is still using a Palm Treo, and it's hard to give up that luxurious, durable keyboard. (OTOH, I remember that I had a phone holster when I owned that phone. Glad it was pre-Facebook and there's no photographic evidence.)

I believe that as we begin to use more gesture oriented input devices, the need for a keyboard may decline. Nonetheless, I have a hard time being willing to let go of my keyboard yet. I'm not ready for the Evo today.

Leave a comment to tell us about your phone and whether it meets your needs.

Wednesday, January 5, 2011

Available only at...

Here's a clue that might prove valuable to your business communication strategy.

When you tell me that it's "only available from Sprint" or "only available on OUR website" or even "not sold in stores," I do not find that a benefit or a value.

It does not increase value to me if you restrict my access to your product or service. Get over it you are not plutonium.  So get out in the marketplace, play fair, invite me to do business with you, and if you do a good job or offer a good product, I will come to you.

When you monopolize, you do not gain my loyalty or my business where I can help it!

Monday, January 3, 2011

I Do Not Want To...

For the record, I no longer want to "download the free" anything!

From now on, to bring me services I want to use, please allow them to work within my browser.

I will download sophisticated clients for doing specific work if I find that your service merits my time. When that happens I'll probably also become a huge advocate and lead others to discover you.

That's my deal. Does your company want to take it?