Monday, April 12, 2010

Consumer speaks: Four Principles for Ads that Work With Me

...we'll be hearing a lot about ads and ad models this week as Twitter announces the rollout of its own scheme for advertising revenue.  Although I've never been a big fan of the advertising industry and when I meet former players from that game, they invariably exited with a bad taste in their mouth, I have to say that it's becoming an increasingly interesting (and relevant) area for me. (I wrote a little bit about it earlier here.)

The industry (like many others) is undergoing a revolutionary transformation.  With the shakeups that came from TiVo, from Google, from Amazon, and from Hulu, there is bound to be some churn here that will invalidate many sacred industry practices. Customer evaluation and interaction with advertising, micro-distribution points (which this blog could be, although it's not), customer generated advertising -- the number of revolutionary forces is increasing.

Here are some principles I currently hold about advertising. Perhaps your thoughts on them will contribute to the consideration that is sure to be amplified this week on the heels of Twitter's news.

Wednesday, April 7, 2010

Blogger and Wordpress

...a number of my friends want to have blogs, some think they do but they really don't and some don't know if they do -- but they would if they did.

It's okay if you made yourself read that sentence more than once. I wrote it more than once.

Anyway, the choice between Blogger and Wordpress is an easy one. Choose one and use it. Doesn't matter which one.  Put in some content, put in a lot of content, try to manage it and see what happens to you.

I was pleased to find that there is an easy method for creating a "fold" or a "Read Me" line in posts that you put on Blogger. The same can be said of Wordpress.  There is abundant support on both platforms for keywords, management of posts, scheduling posts, and more. Both offer ample support for themes, layout control and more.

Probably if you are going to want to do the more complex things in your blog, you may find that Wordpress takes you further.  I found that I was rapidly able to create a lot of posts and populate a blog history stream well.  I was able to queue up a series of posts that will appear on schedule now, and manage the schedule visually.

But Blogger seems to be evolving and may become a favorite child among the multitude of children that live in Google land.

No matter what you do, I think you'll be fine.  You may find that one or the other approach appeals to you and by all means take that path.  For now, I'm maintaining one blog using each one and I'll have a different opinion later on.

 ---v

Monday, April 5, 2010

Just the Videos M'am

...it seems a little "anti-patriotic" to plug my blog on another platform from here, but it does have a technology connection.

My friend wants to start a blog and I'm not sure that Blogger is the right platform for her.  I like it well enough, but it doesn't offer many of the more sophisticated options that are available on platforms like Wordpress.

Although I've been blogging since before we knew to say "blog" I don't know that I am in tune with the current state of the art.  So as I continue to write here about technology, I'll also look at the choices that are available to me on this new Wordpress blog about online video.

Hope you enjoy it too.

 ---v

Sunday, April 4, 2010

How Many Votes

...I've been studying this for a long time. Since long before the days of Facebook, I've been interested in the effects of consumer/community ratings of products and services. Voting systems for online content have always been a source of fascination for me. So I have a few opinions about how online voting should work.